Heatmaps are visual tools that represent data graphically, depicting values by color. They make complex data easy to understand at a glance.
An example of a heatmap is a click map on a website. It uses shades of color to show where users click the most. The darker or more intense the color, the more clicks that area receives.
A heatmap conveys visual representations of user reactions on web pages. They provide insights into visitor behavior, such as clicks, taps, scroll depth, and engagement levels.
Google Analytics itself does not provide heatmap functionality. However, there are third-party tools that integrate with Google Analytics to create heatmaps.
A hot spot refers to a specific area of high user activity or engagement on a webpage. In contrast, a heatmap is a broader tool that visualizes data across an entire webpage or set of pages.
