Purina Optimizes On-Site Search and Product Layout Increasing Engagement
The company
Purina is the largest pet food company in the US. In their own words, “we are a company of pet lovers making the lives better for people and their pets since 1902″.
The challenge
Helping new pet owners find the right products for their pets needs – reducing abandonment and struggles along the way.
With insights into our users behavior, we improved customer experience, engagement and ultimately drove more revenue.
Results
30% decrease in bounce rate.
30 seconds, on average, more engagement.
127% increase in users seeing product information.
30%
decrease in bounce rate.
