Glassbox Interaction Maps
AI-Fueled Customer Intelligence for Enhanced User Engagement
Product Overview
Understanding customer interactions can be complex. Clear insights are required to prioritize which errors to address first, decide the optimal placement for a call-to-action, and optimize adjustments to 'above-the-fold' content. Additionally, A/B test variants may impact user behavior and revenue in unexpected ways.
Glassbox Interaction Maps delivers a comprehensive solution, offering actionable insights into how users interact with your pages and screens. It helps businesses understand and enhance customer experiences for improved engagement and revenue.
Benefits
- Optimize Layout for Engagement: Uncover opportunities to boost revenue by refining the layout of your website pages and mobile app screens.
- Enhance User Experience: Improve user experiences by identifying problematic placement of elements and struggle hotspots.
- Measure Impact: Measure the impact of UX developments and A/B test variants by comparing changes in user behavior.
Key Features
- Interaction Maps: Visualize click rates, focus time, errors, struggles and revenue impact for each element on a page or screen.
- Zone Analysis: Group elements into custom-defined zones to analyze user interactions with areas of interest and their influence on revenue.
- Exposure Tracking: See how far users scroll on a page and the percentage of users who viewed an element versus those who clicked through.
- Behavior Comparison: Analyze behavior across time periods, audience segments, and A/B test variants.
- Session Replays: Drill down into individual session replays to validate findings.
- Data Export: Incorporate selected elements into flows and funnels or export data for further analysis.
- Chrome Extension: View UX metrics as heatmaps directly on your live website and gain real-time insights into customer behavior.
Conclusion
Glassbox Interaction Maps empowers businesses to elevate digital engagement through Al-fueled customer intelligence, providing actionable insights to optimize user experiences and boost revenue.
