Analyze ways to create happier users
Use AI and machine learning to understand which issues will have the biggest impact and which enhancements will drive best results.
Crunch huge volumes of data at speed with AI
With the abundance of customer data comes the challenge of knowing where to focus. Glassbox leverages artificial intelligence (AI) and machine learning to sift through the data so you can pinpoint what matters.
Intelligent tools get to the root cause, identify behavioral anomalies, score experiences and quantify user actions. Work smarter by eliminating technology and process bottlenecks.
1.7MB
Consumers generate an average of 1.7 MB of data per second.
32%
of organizations only learn about digital product issues when users complain.
21%
of digital products fail to meet customer needs.
88%
of online consumers are less likely to return to a website or app after a bad experience.
AI-powered insights
Built-in AI analyzes all events and highlights the ones causing customers to abandon their journeys.
Anomaly detection
Get alerted to struggles and behavioral irregularities in real time. Trigger actions such as emails, Slack notifications or support tickets.
Quantify behaviors
Monetize the revenue impact of user behaviors and UX or technical issues. Measure the business impact of every issue so you know what to prioritize.
Root cause analysis
Root cause analysis
Understand intent
Connect customer action with a suspected root cause.
From top level to deep dive
Go from overall trends to a specific journey in a matter of clicks.
Dynamic struggle score
Dynamic struggle score
Treat each user as unique
Every visitor gets an automated struggle score at every stage of the customer journey for a more accurate picture of digital experience than NPS or conversion rate.
Compare journeys
Each user is rated dynamically against all users as well as your configured thresholds to help you find customers who may need assistance.
Deeper analytics offers more CX enhancements
Customer insights
Analyze every digital journey
- With every tap, swipe and click indexed for analysis, and dynamic and configurable reports and visualizations available out-of-the-box, you can analyze every aspect of every digital journey.
- Explore customer struggles, technical issues, and trends over time to identify ways of optimizing journeys and delivering better user experiences.
Customer journey mapping
Analyze and optimize any customer journey—automatically
- Our Augmented Journey MapTM gives you video-like replay of every digital journey, so you can view online and mobile customer journeys in real time, automatically map trends and drill down to individual sessions.
- Get a user-friendly interactive visualization that shows audience, traffic source, engagement, errors and struggle, conversion behaviors and more. Map every moment of every journey—automatically.
Cashbox
Quantify the revenue impact of technical issues
- Generate more revenue by understanding the value of optimizing every customer journey.
- Detect problems and measure the business impact of every issue with a real-time dashboard so you know what to prioritize.
In-page analytics
Turn up the heat on in-page analytics with interaction maps and page element analysis
- Analyze how customers engage with every page or screen.
- Measure every element on each view, whether it’s a field, link, banner or something unique to your platform with interaction maps. Slice and dice interaction data with custom time ranges and explore dwell time, form focus time and trends in page element errors.
- Interaction maps provide a holistic view of the digital customer journey by capturing both web and mobile app customer activity.
Automated insights
AI and machine learning drive experience analysis
- The Augmented Journey Map shows struggle scores and abandonment rate calculations for every stage of the digital journey.
- Optimize the customer experience and increase conversions, and get alerts in real time if they go above your configured threshold.
Tag-less implementation
No more tagging or event configuration
- Unlike other digital tools, Glassbox’s patented data collection technology means there’s no need to tag in order to capture digital journeys.
- Through a simple JavaScript or SDK entry, you can capture every part of every session—even the technical events going on behind the scenes.
- We can also help you customize your configuration to fit your specific needs, all of which means you have more time to put your insights to good use in crafting frictionless digital journeys.
Usability analysis
Analyze how customers are really using your site and app—no more assumptions
- Get cross-organizational visibility and analysis into user experience across your digital channels.
- Gain control of experience performance with data and alerts for when issues occur—both customer-facing and those not visible to the customer.
- Boost agility for bug fixes and troubleshooting with no need to reproduce errors.
Unlock powerful data analysis with Glassbox
Capture
Capture 100% of every digital session. Web and mobile app. UX and technical systems. Cloud, on-prem and hybrid.
Visualize
See the story your data tells. Review and share intuitive data visualizations. Gain buy-in across the business.
Elevate
Calculate the potential value of every digital journey and prioritize enhancements to elevate commercial success.